Portland, Maine - Atlantic Sportswear is proud to announce a new partnership with Colby College and Under Armour, marking a significant step forward in supporting collegiate athletics and strengthening community ties across Maine.

"We're excited to launch this new partnership with Colby College and Under Armour, and we've been truly impressed by the leadership and vision of Amanda DeMartino and the entire Colby College athletics team," said John Fay, President of Atlantic Sportswear. "The coaches and staff consistently demonstrate excellence, not only in competition, but also through their meaningful engagement with the broader Maine community."

"We are honored to officially partner with Atlantic Sportswear, and join the Under Armour family to meet all our uniform and apparel needs," said Amanda V. DeMartino, the Harold Alfond Director of Athletics.  "Atlantic Sportswear has a stellar reputation in the state of Maine, which made us feel confident in their commitment to customer service, and excited to work with John and his staff. This partnership will help streamline our ordering process, maximize our budget and most importantly meet the needs of our teams.  Under Armour is well known for their excellence in outfitting high performing college athletes, so I am thrilled to be able to purchase top of the line quality products at competitive pricing. This is a huge win for Colby Athletics and Recreation, and we look forward to proudly representing Under Armour beginning this fall."

As a global leader in performance apparel, Under Armour brings a legacy of innovation, quality, and cutting-edge design to this partnership. Their commitment to empowering athletes through advanced technology and high-performance gear aligns seamlessly with the shared pursuit of excellence by Atlantic Sportswear and Colby College, both on and off the field.

By collaborating with a Maine-based company like Atlantic Sportswear, Colby College athletics is demonstrating that its commitment to the region is more than just words, it's a reflection of action and purpose. "We look forward to supporting everyone from staff and student-athletes to alumni and families through tailored apparel and services that embody the values, tradition, and excellence of the Colby College community," Fay added.